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AHIC 2020 to help hoteliers navigate the new normal

Staff Report/Dubai
Filed on August 31, 2020


The 16th edition of the Arabian Hotel Investment Conference (AHIC), will take place in a brand new format over three days from September 29 to October 1, 2020 with critical insights from industry leaders, and networking opportunities designed for the new world.

AHIC will be 'on the road' for the three-day programme, broadcasting live from pop-up studios across hotels in Dubai with select audiences, shared simultaneously on a virtual platform with the AHIC online community worldwide. During the three days attendees will be able to create their personalised schedules, choosing the sessions and activities they would like to attend either virtually or on-site in Dubai.

Commenting on the new format of AHIC, Jonathan Worsley, chairman of Bench Events and founder of AHIC, said: "We have had to start from scratch and imagine what bringing the hotel investment industry together looks like in September 2020. It's a very different scenario to what we have done in the past as the industry has changed, our community's needs have changed and the regulations governing events have changed. However, what remains constant and more pressing than ever, is the need for the industry to come together, connect, share information, challenges and solutions and be inspired. AHIC is an important opportunity for the industry to demonstrate its resilience and how it is evolving to bounce back stronger."

The programme will feature experts from Twenty14 Holdings, Accor Hotels Middle East & Africa, Jumeirah Hotels & Resorts, Majid Al Futtaim Properties (MAF), Expo 2020 Dubai, and CG Corp Global and CG Hospitality Holdings. Sessions will discuss the future of hotel F&B, as well as opportunities for investors, and how to tackle transformation through technology.

In addition to the conference programme, 'AHIC on the Road' will feature a series of activity-based outdoor networking experiences. These include a community run organised by The First Group at the Marina Prominade, yoga at the Rixos Premium Dubai JBR with the support of Accor, a golf tournament presented by Dubai Golf, and the return of the AHIC Roya Tennis Tournament hosted by Méridien Mina Seyahi Beach Resort & Marina.

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