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Le Meriden Dubai posts upbeat results

DUBAI - Le Meriden Dubai, one of the premier business and leisure hotel in the emirate, has announced extremely upbeat business results for 2003, with year-round room occupancy standing at an impressive 92 per cent.

The high room occupancy levels were also matched by an increase in Revenue Per Available Room (Rev Par), and Food & Beverage (F&B) revenue, further underscoring the high popularity that the hotel enjoys among both residents and visitors to Dubai.

A senior official of the hotel further said that in 2003 Le Meridien Dubai clocked its best all-round performance in the past five years, despite the extremely challenging business environment that the local and regional hospitality industry faced, in the backdrop of the tensions in Iraq.

Shujaat Yar, Business Development Director, Le Meriden Dubai, said: "The year 2003 was a challenging period for the industry, especially in the initial days of the Iraq imbroglio. While business during this period was impacted, the overall effect on our business was minimal as the rebound was quick and strong," he said.

"Key to our strong performance in 2003 was our twin strategy to develop business opportunities in feeder markets, while continuing to focus on markets that we have historically been strong in such as Europe and the Asia Pacific region. During the year we also recorded an increased inflow of business and leisure travelers from across the AGCC."

"Major international events held in Dubai during the year, including the Annual Meeting of the Board of Governors of the World Bank & International Monetary Fund (IMF), and the Dubai Air Show, resulted in increased levels of business visitors to Dubai which in turn further bolstered our performance," he added.