Landmark Group's "Shukran" Loyalty programme collaborates with Dream Dubai to launch Dh1 million reward

As part of the Group's revamped "Shukran" loyalty programme, and in collaboration with Dream Dubai, one lucky shopper will have the chance to become a millionaire this Ramadan

Landmark Group, the region's leading retail and hospitality conglomerate has announced that its loyalty programme, "Shukran", has partnered with Dream Dubai to offer its customers the chance to win Dh1 million this Ramadan through the "Shukran Millionaire" campaign.

This initiative is part of Landmark Group's recent efforts to transform "Shukran", which has been redesigned to offer greater rewards and a more personalised experience for shoppers. As part of the "Shukran Millionaire" campaign, "Shukran" members will receive a ticket to enter the grand draw for every purchase of Dh250 and more spent at participating Landmark brands and stores across Dubai and the Northern Emirates, as well as through their brand apps. Participating brands include: Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Shoemart, Lifestyle, Emax, Home Box, Styli, and Citymax restaurants. The draw for the lucky winner of Dh1 million will take place on the first day of Eid, giving that shopper a greater reason to celebrate the Eid holidays.

James Dickson, chief product officer at Landmark Retail, commented: "We are proud to collaborate with Dream Dubai to provide a life-changing opportunity to members of our Shukran programme. As part of our ever-growing endeavour to recognise customer loyalty, we have redesigned Shukran to offer a more rewarding experience for valued members. Initiatives like the Shukran Millionaire campaign effectively exemplify our commitment to giving back to the communities that have supported our growth during the last 50 years."

The first retail customer loyalty programme in the GCC, "Shukran" now features a tiered structure composed of Platinum, Gold, Silver, and Classic levels, providing tailored benefits based on customer engagement. Beyond Landmark’s ecosystem, members can now also access exclusive offers by dining, entertainment, and beauty partners, which align with their broader lifestyle needs.

For more information and to register for the "Shukran Millionaire" draw, customers can visit the "Shukran" website or use the "Shukran" application.

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