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Kuwait and Qatar first stations for road show held by SCTDA

SHARJAH — Organised by Sharjah Commerce and Tourism Development Authority (SCTDA), Kuwait and Qatar were the first two stations for the fourth Sharjah tourism focused GCC road show. The one-day visits were highlighted by a 3 hour workshop followed by a Press presentation.

Attended by a large number of travel and tourism agencies representatives, the workshop was mainly focused on ways stimulating further business growth in the GCC Tourism Market. Individual and groups discussions also focused on ways of improving the communication process within the tourism industry. The Sharjah summer holiday packages, were mainly highlighted.

Mohammed A. Al Noman, Director of Sharjah Commerce and Tourism Authority said: "Sharjah has plenty to offer visitors from Arabia and further field. We have everything from culture, to beaches, to sporting attractions all in a family friendly, culturally sensitive environment."

"The purpose of the road show is to build awareness of Sharjah's unique offering to tour operators around the region a tool that worked to great effect two years ago, as today we have more chances to develop the tourism sector of Sharjah with the establishment of Air Arabia. The one-year-old national Airline, will be a major tool for promoting the tourism sector in Sharjah. We believe that a focused marketing drive continues to pave the way forward for a niche product like Sharjah, and I fully expect to be reporting more growth in the tourism sector of Sharjah during the summer," Al Noman added. He believes the showcase should be viewed as a strident move towards developing the tourism in Sharjah.