Kerala cashew firm unveils four new products in Dubai

DUBAI — The Kerala State Cashew Development Corporation Ltd (KSCDC), a government-owned enterprise in the Indian state of Kerala, yesterday launched in Dubai four newly developed value-added products for the global market.

By A Staff Reporter

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Published: Thu 24 Apr 2008, 10:04 AM

Last updated: Sun 5 Apr 2015, 11:43 AM

Being marketed as ‘CDC Cashews’, the products include the flavoured cashew soup in power form, a ready-to-drink mix when added with hot water; pure cashew powder, which can be added to all food times during preparation; the health instant drink mix, Cashew Vita and a cashew mixture called Cashew Bits.

Indian Consul General to Dubai Venu Rajamony launched the products saying that people from across the globe visit the city, which is fast becoming a global trade hub, for business purposes. “We have test-marketed products at the Dubai Shopping Festival and the response was very good,” he said.

Dr K A Retheesh, managing director of KSCDC, expressed confidence that the products would be a big hit in the global market.

He said the products have attracted packaging, which will also help in the success of its sales.

He added that KSCDC employs 20,000 workers from the lower strata of Keralite society, making the company a socially responsible organisation. “When people buy these products, they are also helping these workers,” he stressed.

Created in 1969, KSCDC is the world’s biggest cashew processor. It runs 30 cashew factories across Kerala, with the capacity to process 210 tonnes raw cashew every day.

The whole Indian cashew industry processes almost 1.1 million tonnes of raw nuts in a year.

It has an annual output of 250,000 tonnes of cashew kernels, 120,000 tonnes of which are being exported.



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