The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
The store was inaugurated by former Miss India and Indian cinestar Celina Jaitly, who is also brand ambassador for the fashion store said, was excited that she will be launching the First Jashn Fashion Destination in Abu Dhabi and the second in UAE.
Rahuul Jashnani Managing Director- Jashn Says “After creating our stamp on the fashion scene in India and Dubai, we have once again stepped onto the international scene, in order to service discerning shoppers looking for exclusive designer wear at comfortable prices. Our aim is to take Indian fashion to the world showcasing the best of Indian craftsmanship and designer wear. Over the years Jashn has created a market image of a fashion stores in touch with international trends and has maintained its profile of a fashion house that has taken classic Indian designs and created contemporary silhouettes perfect for today’s fashion conscious divas. Whether it is party wear or uber chic fashion for the high profile cocktail circuit, the store has it all. There is an exclusive bridal collection too. Jashn is keen to showcase Asian fashion at its height in Abu Dhabi.”
This is just at beginning in Jashn’s international market strategy with stores planned in UK, Singapore, Sri Lanka and Bangladesh. With respect to UAE and GCC- Abu Dhabi will be the second city after Dubai to have a Jashn Store and the company is planning to open more stores in Sharjah, Ras Al Khaimah, Doha and Bahrain, added Jashnani.
The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
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