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InfoChannel 3 Suite launched

DUBAI - Specialised Software Services, the distributors for Scala Broadcast Multimedia, one of the world leaders in dynamic signage software has launched in the Middle East market, the world-renowned InfoChannel 3 Suite.

This InfoChannel 3 suite is the next-generation broadcast media software that seamlessly combines text, graphic, sound and video into broadcast-quality multimedia on the computer. The solution was showcased at the recently concluded Sign & Graphic Imaging 2004 held at the Dubai International Exhibition Centre. It can be used to transmit content like advertising, news or training to a Plasma screen, TV or kiosk, from a single desktop PC.

The solution's core strength is its ability to keep content relevant through easy updating or customising by demographics. Ahmed El Ridi, business development manager, Specialised Software Services, the Middle East representative for Scala , said: "The InfoChannel 3 Suite represents the new face of signage that has moved from paper to Plasma. This dynamic medium has phased out conventional static forms of communications like posters and banners, by introducing a more flexible technology that gives users the benefit of changing content at any point.