India's largest fitness chain cult.fit enters UAE

Integrated healthcare platform cure.fit launched its new fitness revolution centre, cult.fit in Dubai at Palm Strip Mall. Headquartered in Bengaluru India, the holistic healthcare company was founded in 2016 by Mukesh Bansal and Ankit Nagori with the aim to address preventive healthcare.
Funded by top investors like Accel Partners, Kalaari Capital, Chiratae Ventures, Ratan Tata, IDG Ventures, Pratithi Investment Trust among others, cure.fit has raised over $ 200 million in funding.
cult.fit has 160 centres spread across six cities in India and has grown through its acquisitions of Fitness First, cult and tribe. India's most loved fitness brand will be accessible to consumers in 50 Indian cities across 800 centres by 2020.
Through a combination of engagement, coaching and delivery, cure.fit endows to live a healthy life. With its four verticals, cult.fit- focusing on the physical strength and fitness; eat.fit - healthy and nutritive food; mind.fit - mental wellbeing and care.fit - primary healthcare; ensures customers are offered a holistic preventive healthcare experience.
Commenting on the launch, co-founder Ankit Nagori stated, "The growing awareness about healthy living and beating obesity amongst the Dubai population and the significant shift in demand from traditional gyms to newer group workout formats has been the key thrust for cult.fit to launch here. Dubai is the first international launch with plans for 10 Cult centers in 2019 and many more planned across the emirates by 2020."
- sandhya@khaleejtimes.com