India is currently running an Incredible India campaign in the UAE and region to woo tourists from this region with various advertisements covering its colourful villages, adventure safaris, golden beaches, majestic mountains, grand palaces and ski slopes.
The Indian tourism will actively participate in the forthcoming Arabian Travel Market and will take its advertising campaign to the Middle East electronic media and also advertise in taxis in both Arabic and English to promote India's large variety of offerings for tourists. Moreover, Indian Airlines and Air India are offering various packages for tourists visiting India as well as providing relevant information of sightseeing and shopping.
According to an official from the Ministry of tourism , India: “India is one of the favourite short haul destinations among Gulf leisure travellers. More and more people are travelling to India be it North, South , East or West as the weather conditions are suitable for Gulf people. The travel and tourism industry offers tremendous opportunities while travelling within the country alongwith hotels to suit every budget.’’
In order to provide more comfortable stay in India for tourists from the UAE and region, Indian government is developing more hotels for the mid segment market which will be more cost-effective with more options to allow travellers to frequently visit the country.At present, there are around 130 hotels and 35,000 rooms under construction in various cities across the country and industry experts predict that the average occupancy of hotels in metros would be up by 30-35 per cent in 2006 from 60-65 per cent in 2004-05.
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Campaign is part of the recently announced Trillion Bees coalition, that brings together businesses, organisations to mobilise more than 2 billion people and raising $1 billion in funds
The rising star has already played 100 international matches for the UAE