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'I want to build a 'LinkedIn' for people with disabilities,' says Hafsa Qadeer, whose social enterprise 'ImInclusive' recently organised the UAE's largest career fair for Emiratis of determination
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IIR to host marketing strategy seminar
DUBAI — IIR will host ‘The Marketing Strategy Forum 2006’, which is packed with insights on Marketing Strategy, Customer Relationship Management, Brand Management and Digital Marketing. This forum aims to present the audience with information and best practices from key organisations and individuals in the marketing arena.
One of the key issues to be addressed at the forum will be ‘Tracking the Effectiveness of Your Marketing Spend’. Fadi Matar, Corporate Communications and Marketing Services Head at Dubai Bank will challenge marketers on the subject of quantifying your marketing budget at this key event. His presentation will provide an insight on what the best metrics are for measuring your marketing performance in order to track the effectiveness of your marketing spend.
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