IFA to support Franchising Middle East Exhibition

DUBAI - The International Franchise Association (IFA), the membership organisation of franchisers, franchisees and suppliers of franchisers and franchisees, has declared its support for the Franchising Middle East Exhibition (FME 2004) that is to be held from February 17 to 19 next year at the Dubai International Exhibition Centre.

By A Staff Reporter

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Published: Wed 6 Aug 2003, 11:58 AM

Last updated: Wed 1 Apr 2015, 7:46 PM

The Mohammed bin Rashid Establishment for Young Business Leaders is hosting FME 2004. The Establishment has a division focused on the development of franchising within Dubai.

International Expo-Consultants (IEC), an event management company owned and operated by a UAE national has been awarded the contract for organising the event.

"The exhibition is being organised for the first time by the Establishment. It is a welcome initiative, as it will make available several opportunities for young UAE national entrepreneurs to take up the business challenge and create their own destinies," said Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum, Chairman of the Establishment's Board.

"We congratulate the Mohammed bin Rashid Establishment For Young Business Leaders on its initiative to promote franchising in the Middle East. The region has been the focus of a great deal of attention and franchising is one of the areas of small and medium enterprises (SME) that will benefit from its expansion." Said Marcel Portman, IFA Vice-President for Emerging Markets & Global Development.

"Our research has shown that franchising is on the rise in the Middle East - growing at a commendable rate of 27 per cent annually," Shaikh Hamdan bin Mohammed added.

"The aim of organising the Franchising Middle East Exhibition is to contribute to the growth and development of the economy and to establish UAE as a regional and international centre of business, trade and exhibitions by promoting entrepreneurial spirit amongst UAE nationals."

To aid the entrepreneurial development of UAE nationals, the Mohammed bin Rashid Establishment for Young Business Leaders has a division focused on the development of franchises within the UAE. For entrepreneurs, concerned about taking risks but still interested in a business concept, franchising is very attractive. This exciting way of doing business is a natural component of this organisation since the focus of the Establishment is the creation and nurturing of entrepreneurs and new business ideas.

Shaikh Hamdan said that the franchising exhibition would create global awareness about the possibilities of franchising in the UAE and the Middle East as a whole. The exhibition will host 75-100 regional and international franchise concepts that are available or are interested in expansion in the Middle East.

"We will be inviting mature and growing franchise companies to participate in this event. We will also be providing an opportunity for master licensees across the Middle East to exhibit and sell sub-franchises to interested, potential franchisees." Shaikh Hamdan bin Mohammed added.

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