HONOR opens flagship experience store at Dubai Mall, marking a new chapter in AI Smart Living

Opening coincides with HONOR Magic8 Pro pre-orders, reinforcing strong consumer momentum, with pre-orders recording a notable 58% increase compared to the previous generation

HONOR, a global AI device ecosystem company, today announced the official opening of its flagship HONOR Experience Store (HES) at Dubai Mall, marking a major milestone in the brand’s retail and experiential strategy in the UAE.

Strategically located in one of the world’s most iconic retail destinations, the new HONOR Experience Store has been designed as an immersive AI Smart Living hub, bringing together retail, innovation, and experiential discovery under one roof. The grand opening coincides with the HONOR Magic8 Pro pre-order pickup day, creating a defining moment that unites flagship retail expansion, product momentum, and direct consumer engagement in a single destination.

Debo Zhang, general manager, HONOR GCC, said: “The official opening of our flagship HONOR Experience Store at Dubai Mall marks a significant milestone for HONOR in the UAE and reflects our long-term commitment to building immersive, consumer-centric experiences as we continue to strengthen our position as a reliable and trusted brand in the market. Launching this store alongside the HONOR Magic8 Pro pre-order pickup makes the moment even more meaningful, and we are delighted by the strong pre-order response, which underscores growing consumer confidence.”

A new retail benchmark for AI Smart Living

The Dubai Mall HONOR Experience Store introduces a next-generation retail environment that reimagines how consumers interact with technology. The space features dedicated immersive zones showcasing HONOR’s full ecosystem, including smartphones, tablets, laptops, wearables, and AI-powered lifestyle solutions.

Designed to encourage hands-on exploration, the store moves beyond conventional product displays, offering interactive installations and smart-living demonstrations that illustrate HONOR’s vision for AI-enabled everyday life. From intelligent productivity tools to connected lifestyle devices, the flagship store positions AI as an intuitive, human-centric companion integrated into daily routines.

The opening underscores HONOR’s long-term investment in the UAE market, reinforcing its commitment to delivering meaningful retail experiences and strengthening its presence across one of the region’s most dynamic consumer landscapes.

The store also debuts a curated line-up of novelty AI ecosystem products, retailed by HONOR for the first time in the GCC, including the Smart Guitar, Smart Piano Keyboard, Smart Air Drum, Musical Travel Pillow, and HONOR Choice Earbuds Perfume. Together, these products showcase HONOR’s expanding AI Smart Living ecosystem, demonstrating how the brand is extending AI beyond smartphones into creativity, audio immersion, and everyday lifestyle experiences.

HONOR Magic8 Pro momentum meets flagship retail

The store opening aligns with the HONOR Magic8 Pro pre-order pickup, allowing customers to collect their devices directly from the new flagship location. The pre-order phase recorded a strong performance compared to the previous generation, with a notable 58% increase across the UAE - underscoring growing consumer trust and demand for HONOR’s premium innovation.

Positioned as one of HONOR’s most advanced flagship devices to date, the HONOR Magic8 Pro continues to attract significant interest for its breakthrough imaging system and intelligent AI-driven experiences, reinforcing HONOR’s leadership in both hardware and software innovation. Its capabilities are showcased within the immersive ecosystem of the new HONOR Experience Store, highlighting the device as a flagship built for effortless creativity and real-world relevance.

Opening day benefits and in-store experiences

To celebrate the launch, HONOR will introduce a curated set of opening-day experiences designed to complement the store’s immersive environment. HONOR Magic8 Pro customers collecting their devices - whether purchased online or in-store - will receive a one-year extended warranty and the chance to participate in a lucky draw via scratch card, with prizes including an HONOR Magic8 Pro.

Visitors can also enjoy storewide experiences during the opening period, including Scratch & Win opportunities on qualifying purchases of Dh1,999 and above, as well as discounts of up to 50 percent on selected products.

This festive season, customers can explore a wide range of specially curated Christmas bundle offers, including various Christmas and New Year Gift Boxes, as well as customizable bundles with special IoT savings. Each bundle is designed to suit different lifestyles - from sporty and creative to business-focused and everyday elegance - combining HONOR smartphones with wearables, audio devices, and smart accessories at exceptional holiday value. All Christmas bundles are available for a limited time at the new HONOR store in Dubai Mall and through HONOR’s official e-commerce platform.

These opening-day initiatives enhance the overall flagship experience, reinforcing HONOR’s commitment to innovation, discovery, and ecosystem engagement, while positioning the store as a long-term strategic investment rather than a one-day activation.

Visit the new HONOR Experience Store

Media and consumers are invited to visit the new HONOR Experience Store at Dubai Mall, Second Floor, and explore an immersive AI Smart Living experience first-hand. The store operates during regular mall hours.