Hong Kong trade fair set to enthral Dubai

DUBAI - The largest ever trade fair of Hong Kong products in the Middle East — Hong Kong in Style — was opened yesterday by Shaikh Hasher Maktoum and Fred Lam, executive director of the Hong Kong Trade Development Council.

By A Staff Reporter

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Published: Mon 13 Dec 2004, 11:16 AM

Last updated: Thu 2 Apr 2015, 11:47 AM

More than 200 Hong Kong companies travelled to the Middle East to display a broad range of quality, award-winning products covering electronics, jewellery, toys and games, watches and clocks and garments.

The five-day event, which is taking place from December 12 to 16, at halls 4 and 5A at the Dubai International Exhibition Centre is running concurrently to its partner show, The International Autumn Trade Fair.

Lam said it was the first time that they brought such a large delegation to the Middle East and a clear indication of the importance Hong Kong companies’ attrribute to doing business in the region.

"Many of these companies are market leaders in the US and Europe, but for more than two-thirds of the companies who are present at the expo, this is the first time they have exhibited in the Middle East," added Lam.

Breifing the media after touring the fair with Shaikh Hasher Maktoum, Lam said; "Buying groups from as far afield as Russia and West Africa have registered to attend. We know the exhibitors are very excited to be meeting such a wide range of potential customers. Previously buyers had to come to our major fairs in Hong Kong to see such an extensive range of products. With 'Hong Kong in Style' we are bringing the companies to the Middle East."

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