The company will be unveiling some of their latest innovations to attract more clients from the region at the September show which has already superceded all expectations in exhibition sales.
The decision has been taken by Heidelberg's Middle East regional operations and signals their continued commitment to the Gulf area where they have been present for more than 60 years.
Sindbad Al-Mahaire, marketing manager of Heidelberg, said: "With the rapidly expanding printing industry in the Middle East, we will keep introducing the latest innovations in the print media industry and during the Gulf Print 04, we are showing some of the latest solutions for the first time in the region.''
The Gulf Print exhibition promises to be bigger and better than before with much more on offer for an estimated 8-10,000 visitors. Gulf Print will offer them the opportunity to see the latest in machines and technology. Gulf Print and its sister show Gulf Pack, will be held at the Airport Expo from September 19-22 September, 2004.
The agreement is the first bilateral trade deal between the Gulf and South America
Around 320 of 760 flights planned for Saturday had been cancelled so far