Hamleys to expand into Middle East

LONDON – The British toy store Hamleys yesterday announced an expansion into the Middle East, following the signing of a franchise agreement to open a store in Dubai in 2007.

By (DPA)

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Published: Tue 11 Jul 2006, 10:59 AM

Last updated: Sat 4 Apr 2015, 3:07 PM

The agreement, signed with Daud Investments, would be followed by further openings in Kuwait and Saudi Arabia, Hamleys said.

The retailer, which is owned by Icelandic investment group Baugur, operates from a number of airports in Britain, and has its iconic flagship store on Regent Street, in central London.

It recently opened a branch in Denmark.

Chief executive Nick Mather said he hoped this would be the start of a number of international franchises opening over the next few years.

The firm was in talks with potential new partners in India and China, he said.

“Our plans for international expansion and the launch of our rapidly expanding new international website will enable Hamleys’ magic to be delivered throughout the world,” said Mather. Daud Investments owns franchises in a number of Middle East countries for McDonalds, Yo-Sushi, GBK and Morrelli’s, among others.

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