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Gulf Air unveils $825m 'Get Well' programme
MANAMA — Gulf Air has launched its $825 million "Get Well" programme which includes several cost-saving and performance-enhancement measures.
Annoucing the new programme at the airline's headquarters yesterday, Gulf Air Board of Directors Deputy Chairman Mahmood Al Kooheji, in the presence of the airline's new president and chief executive, André Dosé, said that the "plan consists of two pillars to completely reshape the network to better serve the needs of the Bahrain and Oman economies and, to improve customer service through higher punctuality, better reliability and lower connection times."
This would require investments in aircraft and ground facilities, with the programme costing BD310 million, he said.
When asked by the Khaleej Times if it would mean shifting Gulf Air's maintenance base from Abu Dhabi, Al Kooheji said that "it was a possibility and that there are plans to set up a full-fledged state-of-the-art maintenance facility in Bahrain to serve other airlines as well."
"Today, the airline is losing more than $1 million a day which include other costs such as financing. The figure would even be substantially higher, and accumulated losses and costs, including 2007, would amount to BD254 million ($675 million)," he added.
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