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Go digital or go bust, says BPG Group

DUBAI — BPG Group, one of the larger marketing solutions groups in the Middle East, has called on the communications industry and organisations to immediately embrace the digital world or face being ousted from the business by rivals.

This was emphasised to Team BPG and associates by group chief executive Avishesha [Avi] Bhojani at the group’s 18^th annual offsite, titled iBPG 2011. The new integrated digital business model and the group’s way forward were shared at the offsite, which was held recenly in Fujairah.

Avi also stressed the importance of strengthening integration from within. Unveiling the theme of this year’s workshop, ‘Digital Digital Digital,’ Avi emphasised that differentiation is the name of the game and BPG has already carved a niche as a media and medium agnostic communications solutions company.

Over 255 members of Team BPG and associates from 33 nationalities and representing 25 different companies attended the three-day event in addition to BPG Group chairman, Abdulla Majed Al Ghurair; Andrew Scott, chief operating officer, International Specialist Communications, WPP; and a large number of international experts and speakers.

“BPG has always believed in coming up with game-changing ideas and this has becomes more relevant in today’s digital era. If WPP, Omnicom, Publicis, Inter-Public and Havas don’t digitize fast enough, Google may just gobble us,” Bhojani also told the audience.

The offsite also included presentations by prominent speakers including Toby Hoare, chairman and CEO of JWT Europe, CEO of Team HSBC/WPP and a Board Member of BPG Group; Mark Turnbull, managing director, Bell Pottinger Special Projects; Nick Vale, global planning director at Maxus Worldwide; Sonal Dabral, chairman of Bates 141 and executive creative director Bates 141; Hamdi Osman, an independent management consultant and former Senior vice-president and CEO of FedEx Middle East, Europe, Indian Subcontinent and Africa region; Bob Gilbreath, chief strategy officer of Possible Worldwide; Andrew Keen, British-American entrepreneur and author of The Cult of the Amateur; and Andy Hayes, general manager, Lambie-Nairn Middle East. 
— business@khaleejtimes.com