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McDonald’s to launch a McPlant vegetarian option

Reuters/New York
Filed on November 10, 2020 | Last updated on November 10, 2020 at 01.18 am
A sign promoting McDonald's "PLT" burger with a Beyond Meat plant-based patty at one of 28 test restaurant locations in Ontario, Canada October 2, 2019.

(Reuters)

On Monday, the fast-food company announced when the meat-free menu item would be tested as a burger.

Burger chain McDonald's Corp on Monday decided to debut its own plant-based meat alternatives line called "McPlant" in 2021, including a patty that Beyond Meat subsequently said it helped co-create.

"Beyond Meat and McDonald's co-created the plant-based patty which will be available as part of their McPlant platform," a Beyond Meat spokesperson said in an email.

After McDonald's announced its McPlant line earlier in the day, shares of plant-based meat maker Beyond Meat fell 8 per cent.

Beyond Meat was the front runner for a contract as it had conducted tests of a so-called "P.L.T." burger at nearly 100 McDonald's locations in Ontario, Canada, earlier this year.

McDonald's reported market-beating profit and revenue for the third quarter on Monday.

"Plant-based products are an ongoing consumer trend. It's not a matter of if McDonald's will get into plant-based, it's a matter of when," McDonald's Chief Executive Officer Chris Kempczinski said on a call with analysts.

Analysts, rival fast food companies and plant-based protein producers have been closely watching McDonald's plans as it is one of the few national chains yet to sell plant-based meat burgers on a permanent basis.

While other chains have started offering plant-based meat options, including Restaurant Brands International Inc's Burger King, White Castle and Dunkin' Brands Group Inc , a McDonald's contract could be the biggest and would put the plant-based meat movement front and center in mainstream America.

McDonald's said under its McPlant line, it could offer products including burgers, chicken substitutes and breakfast sandwiches, which it expects to test in some markets in 2021.





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