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Gitex 2010 to introduce Mobile Applications & Content World
DUBAI — The 30th anniversary edition of Gitex Technology Week this year will introduce Gitex Mobile Applications & Content World, a dedicated platform for the mobile applications and entertainment market.
“The Middle East is well known for its demand for the latest mobile hardware and software, and applications and content are at the cutting edge of this highly lucrative sector. In order to take advantage of a market it is necessary to fully understand its progress and demand, and Gitex Mobile Applications & Content World will serve as a dynamic platform where international vendors and consumers can do exactly that,” Helal Saeed Almarri, chief executive officer of Dubai World Trade Centre, the organiser of Gitex, said.
According to a recent industry report from Interactive Data Corp, the worldwide smartphone market grew by more than 56 per cent in the first quarter of 2010. Over a longer period, the Middle East and Africa is set to be among the top global smartphone markets, with a sustained compound annual growth rate of 39 per cent for the next four years, the report said.
Global mobile applications sales and downloads are forecast to reach $15.65 billion by 2013 and the Middle East operators and device manufacturers are preparing for a telecom windfall, a statement issued by the organiser said.
The expansion of third generation (3G) networks and increasing use of smartphones will lead to a dramatic rise in the demand for mobile applications and value-added services in the Middle East, the statement said.
For handset manufacturers, mobile network operators and developers, Gitex Mobile Applications & Content World will bridge the telecommunications and consumer electronics market, providing opportunities to gain marketing exposure to the B2B and B2C audience across the Middle East region.
The GITEX Mobile Applications & Content World will also present a series of open panel debates with industry experts exploring applications and content from an international and regional perspective, as well as exploring the huge potential of mobile marketing in the Middle East.
Steve Lewis, marketing director for Nokia in Middle East and Africa, said: “Consumers are fast moving to smartphones and downloading applications according to their individual needs and preferences. Emerging markets like the Middle East are leading this wave due to the rapid adoption of smartphones and increased consumer confidence.”
The GITEX Technology Week will be held from October 17-21, 2010.
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