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General Motors CPOV records 28% sales rise
DUBAI — The US auto giant General Motors said on Monday its Certified Pre-Owned Vehicles (CPOV) in the Middle East achieved strong sales during the first six months.
General Motors CPOV, the largest region-wide manufacturer-backed certified used vehicle resource in the Middle East, recorded a 28 per cent rise in sales, compared to the same period
in 2009.
“Our sales performance over the past two years has been nothing short of remarkable. Demand for manufacturer-backed certification has increased steadily as it is recognised as providing an assurance of quality, reliability and peace of mind,” said Karam Farah, Regional Fleet Manager at General Motors. The increase is attributed to the establishment of additional GM CPOV throughout the region and is owed in part to increased customer demand for manufacturer-backed certification. There are currently 24 outlets throughout the GCC region, with additional outlets expected to be active by the end of the year.
In an effort to continually build brands, General Motors CPOV implemented a residual value tracking tool that is offered to CPOV dealers, providing them with a residual value guide to used cars in the market including GM and non-GM vehicles. —abdulbasit@khaleejtimes.com
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