Task, etisalat to bring Xiaomi to the UAE

Dubai-based Task FZCO on Wednesday announced to bring Xiaomi's range of popular smartphones to the UAE with leading telecom operator etisalat.
The devices will be available from Dh449 for the Redmi 2 Pro, Dh719 for the Redmi Note 2, Dh899 for the Mi4i, and Dh1,699 for the Mi Note.
"We are truly excited to bring Xiaomi's range of mobile devices to the UAE. With the core value proposition of high quality smartphones packed with features well above their price point, we hope to become a significant player in the market," said Givemore Gurira, chief operating officer, Task FZCO.
Across Asia, Xiaomi's smartphones have become a popular choice for users who value quality mobile phones at affordable prices. During a presentation, Task FZCO cited reasons for why Xiaomi smartphones have become a success story in key markets abroad. These include the popularity of its proprietary Mi User Interface (MIUI), which runs on top of Android and gives users a richer and more engaging experience when using their Mi devices.
Commenting on the launch, Khaled ElKhouly, chief commercial officer at etisalat, said: "We are pleased to add the Mi brand exclusively to our existing line up of advanced mobile devices. It is part of our commitment to partner with global leaders in technology to introduce the most innovative, feature-rich options to our customers in the UAE. Etisalat subscribers can enjoy the advanced smartphone performance and its instant data speed on the nation's fastest, most reliable 4G LTE network."
- abdulbasit@khaleejtimes.com