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Foce watch collection launched

DUBAI - Ruba General Trading Company has announced the UAE launch of a wide collection of Foce watches targeted at a customer base of men and women in the age group of 20 to 50 years.

Placed in the lower-medium price segment, the Swiss collection would be sold through a network of selected dealer outlets in the UAE.

Faizan Ahmed, general manager of the Dubai-based Ruba General Trading Co., said the collection, offering uncompromising quality standards, is being marketed in 27 countries across the world. The range comprises finely finished watches in different executions including full steel finish, bi-colour (gold and steel) and full electro-gold plated finish. The range, priced around Dh300, is spread over product groups including bracelet models in pairs for men and women, novelty models adorned with jewellery for women, regular models in leather strap and chronographs and dual time models. Dials - with markings in classic, modern and creative styles - are available in a variety of colours.

Waqar Ahmed, Sales Manager, Ruba Trading, who gave an overview of the latest Foce collections, said the Foce range, which is distinct, do not have any immediate competitor. "It has won the Good Design award in four models and received an industrial design prize. The collection is guaranteed for one year from the date of purchase against manufacturing defects," he said.