Fäm Properties appointed exclusive master agency for Phase 1 of Dh60b Keturah Ardh master community

Fäm Properties has been appointed as the exclusive master agency for phase one of the Dh60 billion Keturah Ardh master development, Dubai’s first heritage-wellness integrated luxury community.

The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai’s luxury market today.

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Located in the Al Rowaiyah First District, the project from MAG Group combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. The wider master plan will combine Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai.

The name ‘Ardh,’ meaning ‘earth’ or ‘land’ in Arabic, reflects its strong ties to culture and nature.

More than 9,800 millionaires are expected to relocate to the UAE this year. Dubai in particular is a beacon for wealthy investors, so the demand for new luxury property is very strong.

Dubai’s property market continues on its record-breaking path, with the first half of 2025 reaching new highs of 98,603 property sales worth Dh326.7 billion.

H1 sales value rose 40% year-on-year, driven by the strongest-ever quarterly performance of 53,118 transactions worth Dh184 billion in Q2.

The Q2 sales value was 25% higher than the previous peak of Dh147.2 billion set in Q4 2024, while transaction volume rose 5.39% above the earlier high of 50,400 deals recorded in Q3 last year.

Firas Al Msaddi, CEO of fäm Properties, said: “We’re excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today’s buyers. This isn’t a typical real estate launch, and it isn’t a typical product. We’re introducing Dubai’s most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.”

The Keturah Ardh project reflects MAG Group’s 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation.

Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio.

Khaleej Times Staff

webteam@khaleejtimes.com