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Etisalat starts new applications portal for BlackBerry users

ABU DHABI - Etisalat launched a brand new applications portal for BlackBerry users to expand their productivity with access to a wide variety of applications from Navigation to document management applications.

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The initiative which is a first for BlackBerry users in the Middle East will enable them to literally carry their office with them through their BlackBerry service, said a Press release on Tuesday.

Users can visit the portal at "bb.etisalat.ae" through their BlackBerry browser to download and use these applications. The applications available at the Etisalat portal cater to both individuals and business users, who can download and use the applications for a fee. Additionally, users can also access a whole range of free applications like the "Holy Quran" in Arabic, Free RSS Reader, Financial Times News Reader and the Blackberry Stock Ticker.

Abdulla Hashim, VP, Enterprise Solutions , Etisalat, said: "While wireless access to email and corporate information was the primary driver for the popularity of the BlackBerry device among corporate users, access to applications will transform the service into an absolute must have for people on the move. This is where Etisalat is empowering our customers and extending the versatility of the BlackBerry service with a wide range of value added applications to transform their BlackBerry into their most productive tool ."

He added, "The launch of these applications will enable customers to increase their productivity and efficiency and reinforces Etisalat 's commitment to always going that extra mile to satisfy customer needs."