According to Khaled Al Huraimel, manager, sales and marketing, Enoc Lubricants, the Philippine market for automotive lubricants is worth around 250 million litres a year.
He said that the company was planning to establish the Enoc brand in the retail and commercial segments and achieve a significant market share within the coming few years.
Enoc Lubricants has appointed CKW Enterprises as the Philippine distributor for its products.
The Manila-based company, which has been in the lubricants distribution business for the past 15 years, will focus on marketing of Enoc Lubricants' core products, including Protec Super and Protec max 20W50 for the gasoline range and Vulcan 660X and Vulcan 550X for the diesel range.
Enoc Lubricants has also opened its first regional office in Malaysia to handle its increasing business in the Far East and South East Asia and develop new markets in the region. The company currently has distributors in Indonesia, Malaysia, the Philippines and Vietnam.
According to Al Huraimel, through the new office, located in Kuala Lumpur's Petronas Twin Towers, the company will be able to provide better support to its distributors in developing sales and brand presence in the region, as well as explore opportunities for expansion and entry into new markets.
Established in 1998, Enoc Lubricants has developed its own quality range of branded automotive, industrial and marine lubricants, which are produced at its ISO-certified state-of-the-art blending plant.
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