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Emly & Chilli opens outlet in Sharjah
SHARJAH - Emly & Chilli, the fast food restaurant chain, has launched its first outlet in Sharjah at Sahara Centre.
This is the third outlet in a span of five months taking the total number of restaurants to four in UAE. The fast food restaurant chain serves recipes of Bun Kebab, Kebab Roll and Biryani. It is now aggressively ramping up, as it launched new brand identity, redefined menu and opened two outlets in October last year.
All our restaurants are located strategically. Our restaurant in Al Nahda & Oud Mehta caters to the dominant South Asian community, Motorcity restaurant targets western expats and locals, while our new outlet in Sahara Centre will cater to the mall community. We have opened the outlets in these specific locations to understand the demand and supply variations and accordingly formulate our SOP for future launches,” said Asif Jabbar, chief executive and director, Alif Investments, the company that owns the fast food chain.
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