Emirates NBD Unveils Personal Loan Education Campaign

The campaign was launched on September 21 via high-impact advertising, and is designed to advise UAE residents to borrow responsibly and within their repayment capacity.

This new initiative is in line with the Group’s reputation of being a financial institution that cares for its customers.

The initiative will be supported by a sustained media campaign that will advise the UAE residents on the merits of borrowing prudently and avoiding the temptation of high loan amounts.

“There are many ways to get high loan amounts rather easily today, and this can result in customers being over-leveraged into a long-term debt trap by borrowing more than they need,” said Jamal bin Ghalaita, General Manager, Consumer Banking and Wealth Management at Emirates NBD.

Suvo Sarkar, General Manager, Retail Banking at Emirates NBD said, “Emirates NBD is the first Bank in the region to introduce a unique 7-days loan return option under which any loan customer who is not satisfied with any of our terms and conditions can return the loan to the Bank within a week. All levied fees and charges will be reversed.”