Emirates DIC credit card launched

DUBAI — Emirates Bank, Dubai Internet City (DIC) and MasterCard Worldwide have come together to introduce PayPass, a technology which allows cardholders to tap their credit card against a special point-of-sale terminal to complete payment for purchases.

By A Staff Reporter

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Published: Wed 5 Sep 2007, 8:58 AM

Last updated: Sat 4 Apr 2015, 11:33 PM

Launched yesterday, the Emirates DIC Credit Card contains an embedded chip and radio frequency antenna that allow customers to do purchases quickly, securely and easily without searching for cash, swiping a card or signing a receipt.

This "contactless payment" technology is available in retail outlets across DIC, Dubai Media City, Dubai Knowledge Village and other selected outlets all over the UAE.

Outside of the free zone clusters, the new credit card is accepted in a number of MasterCard PayPass merchants, including fast-food outlets, coffee shops, convenience stores and pharmacies. The card can be used for both contactless payment and as a standard credit card in the UAE and at over 55,000 merchant locations worldwide.

"It is a retail mix typified by the high traffic and the small-ticket or cash transactions for which the PayPass contactless payment has been developed," Emirates Bank said in a statement. "In addition, tie-ups with partners within the free zone area added value for users of the card."

Louis Scotto, Emirates Bank general manager for retail banking, said the new product will continue to enhance the bank's position as a leader in innovative card payment technology. "It will reduce time and boost convenience both for consumers and for retailers," he said.

Jamal Abdul Salam, executive director, DIC, said: " The benefits of such speedy and convenient payment solutions are multiplied because the retail outlets in these areas are typified by high traffic and small-ticket transactions."

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