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Egypt and Pakistan Top Markets for Free Zone
RAS AL KHAIMAH - The Ras Al Khaimah Free Trade Zone has seen tremendous progress and is running in high gear since the year begun, with its involvement in three key events in February alone.
Having just attended the recently concluded 2010 Cairo ICT and Gulfood 2010, RAK FTZ is now participating in the ongoing Expo Pakistan, which it also sponsored.
Participation in these high-profile exhibitions goes hand-in-hand with the free zone’s 2010 objective to reach out to a wider market and help revitalise the UAE economy with new businesses, said CEO Oussama El Omari.
These events also present RAK FTZ representatives with the opportunity to build their extensive networks and promote the free zone’s new products and value added services to business people from a wide variety of industries.
The primary focus of RAK FTZ’s marketing efforts, however, is small and medium enterprises, and special offers, available only during the exhibitions, are specifically tailored for them: For only Dh 28,000, clients can avail themselves of the standard office at the free zone’s Business Centre 5, or for only Dh50,000, an Executive Office in Business Centre 4, which comes with value added services, a general trading licence, and a 25 square metre office.
RAK FTZ has long identified both Egypt and Pakistan as two of its top five markets, and has been progressively promoting its products and services in both Cairo and Karachi, during the last few years. In 2009, a total of 135 new companies from Egypt registered with the free zone, a good six per cent of the total new registrations worldwide, sealing its place as the top Middle Eastern country to enter the UAE market through RAK FTZ. In sponsoring Expo Pakistan, RAK FTZ hopes to strengthen its relationship with the country as it helps it expand its business operations internationally in fields like textiles, pharmaceuticals, canned food, leather goods and more.
“We are fortunate that two of our closest neighbours, Egypt and Pakistan, both key markets, are very receptive to new ideas and business opportunities. Through the years we have built mutually-beneficial relationships with both of these countries, assisting each other in building our local economies and import/export markets,” noted El Omari.
A team, led by Marwa Ibrahim represented RAK FTZ at the Cairo ICT Exhibition, which took place from 7-10 February. RAK FTZ has participated in this conference and other events in Egypt for the last seven years. To build on these efforts and further support the free zone’s increasing Egyptian clientele; RAK FTZ plans to set up a base in Cairo to directly liaise with prospective clients.
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