92,000 consumer complaints resolved in Dubai since 2010
Self Inspector campaign helps Dubai-based companies in the commercial and retail sectors to have compliance checks done internally by one of their staff members
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai has successfully resolved more than 92,000 complaints since the launch of the 'Be Right; Know Your Consumer Rights' campaign in 2010, said Sami Al Qamzi, Director-General of Dubai Economy.
On the occasion of Dubai Economy's 25th anniversary, Al Qamzi the role of the CCCP sector in promoting the emirate as a competitive business hub, adding that it has contributed significantly to educating traders as well as consumers about their respective rights and responsibilities while establishing itself as the competent authority to deal with consumer complaints and commercial disputes.
"The CCCP sector supports doing business in a competitive and sustainable environment. The sector promotes fair trade practices in Dubai by educating consumers, retailers and sellers about their rights and responsibilities, helping consumers resolve disputes with merchants, eliminating negative trade practices and regulating commercial activities in accordance with the principles of law," said Al Qamzi.
Mohammed Ali Rashed Lootah, CEO of CCCP, said: "We work to strengthen compliance with commercial laws and to protect consumer rights ensuring that they are all linked to clear policies and guidelines that improve ease of doing business. Our mission is to facilitate business in Dubai through providing the best solutions and services to both local and international traders and investors."
Lootah said the major focus areas for CCCP are developing and consolidating relations between the merchant and the consumer, enhancing customer service quality, promoting economic development partnerships with the business community, and strengthening the trade and retail sector.
CCCP launched Self Inspector campaign to help Dubai-based companies in the commercial and retail sectors to have compliance checks done internally by one of their staff members, trained and certified by Dubai Economy.
Around 803 employees in 32 business groups have been trained by Dubai Economy as part of the programme. It meant a saving of Dh139 million on the Dubai Economy payroll and for businesses and more than 90 per cent reduction in penalties.
An online 'Intellectual Property Gateway' was also launched by CCCP as part of its fight against counterfeiting and trademark violations. The IP Gateway allows for registering complaints on trademark infringement, opening IP case files and receiving reports on action taken, all electronically.
CCCP is credited with seizing the highest number of counterfeit goods in the Middle East between 2014 and 2016 - a total of 168.9 million counterfeit items, worth more than Dh2.37 billion.
Lootah stressed that stronger vigilance against trademark violations is part of the efforts to protect the IP rights of international businesses operating in Dubai. It helps to protect traders and consumers from fraudulent practices.
The 'Young Consumer' has also been launched by CCCP to create awareness on consumer rights among school children through short stories, field visits and interactive games. The programme seeks to build a generation of future consumers conscious about their rights and obligations.
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