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Economic sectors reap Dubai Summer Surprises rewards

Dubai - "We are overwhelmed by the response to our new retail concept, the Big Summer Sale, which featured some of the world's best brands."



By Staff Report

Published: Sat 22 Aug 2015, 12:00 AM

Last updated: Sat 22 Aug 2015, 1:59 PM

This year's Dubai Summer Surprises (DSS) has sparked increased interest among residents and visitors, leading to improved performance in different economic sectors.
Now in its 18th edition, the event has once again proven to be an important catalyst for economic activity in the emirate with the first two weeks of the annual summer extravaganza boosting business across various sectors such as retail, hospitality, airlines and financial services.
Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment, said: "We are delighted with the midterm results we have received from various economic sectors. Retailers across the emirate are reporting increased footfalls and higher spending by both residents, as well as tourists from around the world, underscoring the significant and growing contribution of DSS to Dubai's economy."
More than 110, 000 people visited the 'Big Summer Sale' event, which was held for the first time during DSS from July 23 to August 1 at Dubai World Trade Centre with sales of participating retailers exceeding Dh15 million.
Saeed Mohammed Mesam Al Falasi, director of the strategic alliances division, DFRE, said: "We are overwhelmed by the response to our new retail concept, the Big Summer Sale, which featured some of the world's best brands. This 10-day event was perfectly aligned with our strategy to further enhance the emirate's retail sector."
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: "As Dubai Summer Surprises successfully passes its halfway stage, the positive indicators generated during this period clearly demonstrate the role played by the retail sector in enhancing the emirate's destination offering, as well as positioning it as a year-round family tourism destination."
- rohma@khaleejtimes.com


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