Eaton to unveil top brands at electricity show

DUBAI - Eaton's Electrical Group, a global leader in electrical control, power distribution, and industrial automation products and services, yesterday said it is geared for a major market thrust in the Middle East aimed at doubling its turnover in five years to $30 million. Also in the pipeline is a plan to set up manufacturing facility either in the UAE or Saudi Arabia.

By A Staff Reporter

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Published: Sun 15 Feb 2004, 12:25 PM

Last updated: Thu 2 Apr 2015, 11:52 AM

The $2 billion Eaton's Electrical is taking part at the Middle East Electricity Exhibition to showcase a wide range of prestigious global brands under its umbrella. "By adding new global brands into its fold, the group, part of the $8.1 billion Eaton Corporation, has enhanced its ability to service the growing needs of its multinational customers worldwide, particularly the Middle East, where its renowned brands enjoy a strong market recognition," said Bruce Gonsholt - Regional Manager - Middle East and North Africa, Eaton Electric Limited, at a Press conference. Also present were Ton de Haan, Director Marketing Communications, Eaton Electric Europe and S. Madhavan, Regional Manager, Middle East, Residential and Light Commercial, Eaton Electric.

Ton de Haan said Cutler-Hammer, MEM, Bill and Holec brands are among the famous brand now joining forces in Eaton Electrical Group which has manufacturing and sales operations in North America, Latin America, Western Europe, the Middle East, and Asia-Pacific. Combining the power of these product brands under the Eaton Electrical name emphasizes the Company's solid reputation on a global scale and reinforces its leading position in the electrical business.

Through the integration of the electrical division of Delta plc, which Eaton acquired in January 2003, Eaton Electrical already has enhanced its ability to service the growing needs of its multinational customers. With a current turnover of $15 million, the group has seven offices in the region serving 60 distributors. Last year, it posted a sales growth of eight per cent, Madhavan said.

Madhavan said Eaton Electrical's combined brands bring more than 30 years of experience in the Middle East. The regional office is located in Dubai, with branch offices in Doha, Dammam, Riyadh, Jeddah, Amman, Cairo and soon Kuwait City. Together with our distributor network, they serve the needs of the Middle East and North Africa marketplace.

Eaton's Electrical Group offers electrical distribution and control products, solutions and services that meet global standards such as those of the International Electrotechnical Commission, the American National Standards Institute (ANSI) and the National Electrical Manufacturing Association.

Eaton products are sold throughout the world and supported by a worldwide distribution and service network. Eaton product lines are renowned for their ingenuity, reliability and quality. The products are tailored to the needs of many customer segments including commercial construction, industrial, machinery OEM, panel builder and electrical OEM, residential and utility markets, Ton de Haan added.

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