DWTC announces targeted strategy to enhance business openings with China

DUBAI —Following this week's historic four-day visit to China by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, leading organiser and venue manager Dubai World Trade Centre (DWTC) has announced a targeted strategy to enhance business opportunities by providing stronger trade platforms to the world's second-largest economy.

By A Staff Reporter

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Published: Fri 4 Apr 2008, 10:14 AM

Last updated: Sun 5 Apr 2015, 11:35 AM

Last year, DWTC welcomed over one million business visitors to its venues and has long been a key alliance partner for Chinese business groups looking to tap opportunities in new markets. 2007 saw one of the largest congregations of China-based companies in the Middle East, when the DWTC hosted Global Sources' inaugural China Sourcing Fair in Dubai, which drew suppliers from across the Greater China region.

China continues to play a significant role in trade events that are focused on priority sectors for Dubai, like Big 5 for Construction, Arab Health for Medical and Pharmaceuticals, Gulfood for the Food Industry and GITEX Technology Week, which is the region's largest technology event.

In 2008, DWTC is scheduled to host the second edition of Global Sources' China Sourcing Fair in Dubai, at the Dubai International Convention and Exhibition Centre (DICEC) from 9-11 June. Executives anticipate the event to be 80 per cent larger than last year's Fair, reflecting the huge interest in bilateral trade between the two economies.

Helal Almarri, Director General, DWTC, said: "The UAE and China have fostered strong trade relations and the range of the import and export product base is not only expanding rapidly, but also becoming increasingly diverse. The exhibitions and events sector is a key facilitator that provides the ideal networking platform to strengthen these commercial links between the two countries. I see DWTC as being able to contribute significantly to developing new business partnerships with China, and our strategy will focus on extending the range of available opportunities to network with Chinese organisations in 2008, aligned with the strategic targets for Dubai."

The total volume of trade between the UAE and China grew by an annual average of 40 per cent to $20 billion (Dh73.4 billion) in 2007, making the UAE China's second-biggest trading partner in the GCC after Saudi Arabia. The Chinese government has targeted US$100 billion in total trade with the Middle East by 2010.

The rising number of business travellers from China to this region is also having a positive economic impact. Statistics from the Department of Tourism and Commerce Marketing indicate that over 68,000 tourists from China stayed in Dubai from January to September 2007 alone.

The China Sourcing Fair exhibition in Dubai is targeted at serving the needs of importers and volume buyers in the Middle East and North Africa region that seek high quality products from competitive suppliers in Greater China.

Based on last year's success of this event, the range of companies for 2008 is being expanded to include specialists in fashion accessories and electronics.

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