Dunhill announces plans to expand in Middle East

DUBAI - Alfred Dunhill Ltd, the premium English luxury brand for men has announced that it will launch new range products as part of its expansion strategy in the Middle East.

By A Staff Reporter

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Published: Wed 19 May 2004, 9:51 AM

Last updated: Fri 10 Nov 2023, 10:32 AM

The company will start this strategy in partnership with the Rivoli Group in the UAE.

Addressing a Press conference held yesterday at the Emirates Office Towers, Simon Critchell, president and chief executive officer of Alfred Dunhill Ltd., said: " The company is presently focused on providing superior luxury accessories designed in an English style for sophisticated, affluent men all over the world. The company will launch the latest Sidecar collection shortly."

During the Press conference, the new Sidecar collection was presented. The Sidecar range of products is a collection of English leather bags and writing instruments launched last year in Europe. The Sidecar collection of pens is inspired by the pen made by Alfred Dunhill in 1923 and will be available in limited edition.

Simon further added, "The UAE, which has established itself as the regional trade and tourism hub, will be the gateway to Dunhill's entry into new markets in this part of the world and with the support of the Rivoli group, Dunhill will be able to enhance their presence and become more popular icon in the men's luxury brand sector in this region."

According to Ramesh Prabhakar, managing partner of the Rivoli group, "The Rivoli group has been keen to partner well-established brands with superior reputation and this is widely reflected in the performance of Dunhill who, like us are committed to business collection."

In the UAE, Dunhill stores are located at Deira City centre and the Grand Hyatt Hotel in Dubai and at the Abu Dhabi Mall. Dunhill will also be opening another showroom in the extension of the BurJuman Centre.

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