Dubai to have PC assembling plant

DUBAI — Fujitsu Siemens Computers, has partnered with PWC Logistics to open a state-of-the-art assembly plant in Dubai as part of its strategic investment plan in the UAE for the coming three years.

By Jamila Qadir

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Published: Tue 21 Mar 2006, 9:51 AM

Last updated: Sat 4 Apr 2015, 3:37 PM

The assembly facility, which involves Dh7.5 million shared investment from both sides, will open next month and is expected to assemble around 100,000 PCs a year. This agreement, which is unique to the region, enables Fujitsu Siemens Computers to deliver complete end-to-end solutions to customers throughout the Middle East.

According to Habib Bouchrara, vice-president, Middle East, Africa and Turkey, Fujitsu Siemens Computers, the next step of the plan, which is expected to be announced in a month’ time, will involve more investment.

He told Khaleej Times yesterday: “Demand for PCs is growing in the Middle East region, with the total PC market increasing at a rate of 20 per cent annually, business computers— 35 per cent and laptops — 40 per cent. In three years’ time we will at least double our production.”

The partnership with PWC Logistics enables Fujitsu Siemens Computers to deliver PCs to the region within an average time of five to eight days — nearly 50 per cent faster than the present industry standard. The components will be sent from Germany and other parts of the world to Dubai, where the PCs will be assembled locally.

“This landmark deal for Fujitsu Siemens Computers means that we can significantly shorten our product order life cycle, thanks in part to PWC Logistics’ integrated end-to-end logistics solution and to our complete assembly facility here in the UAE,” said Bernd Bischoff, president and ceo, Fujitsu Siemens Computers.

Located in PWC Logistics’ Jebel Ali Free Zone facility, the new 1,500 square metre assembly plant, which is directly modelled on the company’s ultra-modern German production facility in Augsburg, is a sizeable investment in the Middle East and highlights the company’s continuing commitment to its region-wide customers.

“This is a major step for Fujitsu Siemens Computers as it demonstrates the importance we place upon the Middle East market, which is growing at an average rate of 51 per cent for our company. This assembly plant helps to support our facilities in Germany, and will ensure that the extremely high levels of quality will be mirrored in this plant,” he added.

This announcement comes hard on the heels of Fujitsu Siemens Computers posting record revenue of 6.7 billion euros for 2005, with the Middle East and Africa proving to be the fastest growing region for the IT giant.

PWC Logistics will be responsible for the shipping throughput for Fujitsu Siemens Computers, which includes the delivery of all components from Germany and the transportation of finished products throughout the Middle East.

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