Dubai Refreshments Company profits up

DUBAI — Dubai Refreshments Company, the distributor for PepsiCo products in Dubai and Northern Emirates, has announced a further increase in profit for the 2004 financial year. The company achieved double-digit profit growth for the third year in succession and is preparing to be listed on the UAE bourse.

By A Staff Reporter

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Published: Thu 21 Apr 2005, 10:42 AM

Last updated: Wed 15 Nov 2023, 9:59 AM

The company achieved a 27 per cent increase in sales volume and Dh28 million operating profit, up 12 per cent on the previous year, meanwhile, market share in DRC territories reached 65.1 per cent. According to general manager Alan Salem, the company's success over the last 12 months is particularly impressive when viewed in terms of an increasingly competitive marketplace.

He said: “For the third year in a row, DRC has posted exponential growth. Judged in real terms, we have increased sales from 8 million raw cases a year to 18 million in 36 months. For any company to achieve 225 per cent growth in such a small period of time is an exceptional performance.’’


“The last three years has seen consistent growth, profit margins and turnover, and have put DRC in an extremely strong position to sustain this growth in the future, ’’ he added. Technological investment is set to come into play through 2005, according to Salem, who said: “We have invested substantially in operating systems, such as ERP implementation, and hand-held terminals for sales, as well as infrastructure costs, such as a new distribution and logistics facility in Sharjah.’’

Since its launch in 2003, Aquafina, PepsiCo's international bottled water brand, has quickly become one of the leading water brands in the United Arab Emirates and Oman.


This exceptional performance has contributed significantly to overall volume growth, market share, and profitability.



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