Dubai Properties launches sales promotion at Harrods

DUBAI — Dubai Properties has announced the launch of its two months long sales promotion at London's Harrods department store, third most visited tourist attraction in the UK. The campaign, which began on July 1, runs till August 31, 2007.

By A Staff Reporter

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Published: Thu 5 Jul 2007, 9:00 AM

Last updated: Sat 4 Apr 2015, 10:14 PM

Dubai Properties aims to showcase its diversified portfolio of projects including Business Bay, Jumeirah Beach Residence and residential projects in Dubai Land, to UK and international investors.

Fahad Al Gergawi, Director of International Business Development, Dubai Properties, said: "Dubai Properties seeks to conceive unique communities which add value to the customer. Through this campaign, we will be able to offer potential investors from the UK a chance to own exclusive residential properties in the UAE."

Over 100,000 Britons have purchased homes in Dubai since the start of the property boom in 2002. The inclusion of Dubai Properties' key master communities in those designated areas added another dimension to the master developer's offerings.

"The significance of organising a campaign at Harrods, which is one of the most prestigious luxury destinations in London, perfectly matches the vision of Dubai Properties, one of the leading master developers in the GCC region," added Gergawi.

Dubai Properties is one of the few Dubai-based master developers who have adopted aggressive international business development and sales strategies. Dubai Properties has been marketing its properties in Asia, the US and Europe since 2005. "Almost 25 per cent of purchasers of Dubai Properties' projects live either in Dubai or the UK, so it is only rational, given these figures, for Dubai Properties to increase its on-the-ground sales efforts in the UK," said Gergawi.

In 2006, Dubai Properties launched its first property promotion in the UK in association with Harrods and Harrods Estates. With tremendous success last year Dubai Properties has returned once again to Harrods to host its second promotion in 2007.

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