Dubai: Dh50,000 fines imposed on 159 companies for violating telemarketing rules

A total of 174 companies in Dubai were warned for violating the UAE's telemarketing regulations since the resolutions took effect in August 2024. Subsequently, fines of Dh50,000 were imposed on 159 companies that failed to comply with the rules.

The Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT) has taken decisive steps to regulate telemarketing practices, with the aim of protecting consumer rights and promoting positive business standards. These penalties have been enforced since the introduction of Cabinet Resolutions No 56 and 57 of 2024.

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These regulations aim to reduce unwanted telemarketing calls, ensuring consumer comfort and protecting their privacy. They also work to enhance consumer trust in businesses by ensuring that companies adhere to appropriate channels and timings for marketing their products, thereby building a positive business climate.

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By curbing market-disruptive practices, DCCPFT is committed to creating a fair competitive landscape that enhances economic stability and consumer protection.

The regulatory legislation applies to all licensed companies in the UAE, including those in free zones, whose products and services are marketed through telephone calls.

The key guiding principles for telemarketing activities include: not contacting consumers whose numbers are registered in the ‘Do Not Call Registry’ (DNCR), which is managed by TDRA, only making calls from 9am to 6pm; and notifying the consumer at the start of the call if it’s being recorded. 

Consumers receiving unwanted telemarketing calls can take steps to ensure their rights are protected and help prevent such practices by visiting:

https://consumerrights.ae/en/Pages/default.aspx