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Du in Talks with ADMC for More Satellite Channels
DUBAI - Emirates Integrated Telecommunications Company PJSC, or du, said on Wednesday that it is in talks with Adu Dhabi Media Company, to jointly launch new standard and high definition broadcast channels, after the successful linking of several of its existing ones to the Nilesat satellite under a recently signed agreement.
“du’s Broadcast division and ADMC are currently discussing the future launch of additional Standard Definition and High Definition channels and are working closely to shape the next phase of their cooperative agreement,” the Dubai-listed firm said in a statement.
“The new partnership with ADMC showcases du’s broadcast services expertise and is in-line with our corporate strategy for growth and development,” said Mohamed Al Shahi, Senior Director, Broadcasting, du. “We are delighted to partner with a leading firm like ADMC in bringing superior satellite television services to viewers across the UAE and the region, and we look forward to jointly launching additional channels in the near future including HD offerings with next-generation sound and picture advancements.”
du said Abu Dhabi Sports channel and National Geographic Abu Dhabi channel have been available since the summer of 2009.
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