Du creates 3 divisions to tap digital growth

Du creates 3 divisions to tap digital growth
Telecommunication providers have been forced to adapt to new market realities, says Osman Sultan, CEO of Emirates Integrated Telecommunications Company.

dubai - They are ICT solutions, digital lifestyle and innovation and infrastructure

By Staff Report

Published: Wed 18 Oct 2017, 7:21 PM

Last updated: Wed 18 Oct 2017, 9:24 PM

Emirates Integrated Telecommunications Company (EITC), also known as du, on Wednesday announced the creation of three new divisions to expand into new areas of growth.

The new divisions are information and communications technology (ICT) solutions division, digital lifestyle and innovation division and infrastructure division.

The ICT solutions division will provide UAE government entities with end-to-end ICT infrastructure and services, including enterprise networks, security, data centre services as well as cloud services and applications. It will be headed by Farid Faraidooni.

The digital lifestyle and innovation division will develop products and services for UAE consumers, including video and smart home services.

The infrastructure division will consolidate all infrastructure, network and data centre operations under the EITC umbrella and will be led by Saleem Al Blooshi, in his new capacity as chief infrastructure officer at EITC. Eddy Skaf who has been appointed as chief strategy officer at EITC.

Additionally, Fahad Al Hassawi and Faraidooni have been appointed as deputy CEOs, where they will support Osman Sultan, CEO of EITC. Al Hassawi will oversee the telecom operations, including the du and Virgin brands, as well as the digital lifestyle and innovation division. Faraidooni will oversee the ICT solutions and infrastructure divisions.

"Our industry is in the midst of a major digital transformation. The rapid development of smart technology, combined with our increased reliance on cloud services and the impact of big data and IoT, has redefined the way people interact and how companies do business. This has changed both enterprise and consumer markets and compelled telecommunication providers to adapt to these new market realities," said Sultan.

- waheedabbas@khaleejtimes.com

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