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DTCM highlights industry training programmes

DUBAI — Dubai Tourism and Commerce Marketing (DTCM) highlighted a number of industry training programmes at the Arabian Travel Market, all aimed at reinforcing Dubai’s image as a world class destination offering a quality experience to visitors.

Ibrahim Yaqoot, Executive Director, HR and Training Solutions, DTCM, said: “We showcased our wide array of programmes aiming at enhancing the expertise of the workforce working in the tourism industry. For example, in partnership with the Educational Institute of the American Hotel and Lodging Association, we are bringing greater educational and professional development opportunities in the UAE from learning new skills in hospitality through a combination of study and experience. The Training Solutions and the Educational Institute offers study through seminars and workshops, self directed correspondence studies and study groups as well as in-house courses and workshops for hotel staff.”

Through DTCM’s programmes, participants can acquire professional certification, recognized worldwide by academic study, work experience or a combination of both. Progressive companies encourage their talented staff to become certified, making these programs a valuable assessment and recognition programme, said Yaqoot.

DTCM also provides the Cambridge International Diploma in Travel and Tourism which develops knowledge and practical skills of people working in or preparing to work in the rapidly changing and expanding global travel and tourism industry. It covers a variety of key areas, including worldwide destinations, marketing and promotional techniques and visitor services.