Drupa good opportunity for manufacturers of machinery to showcase their products

DUBAI - DRUPA is around the corner and so is the printing industry with its peak of activities.

By Zahir Hassan

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Published: Sun 25 Apr 2004, 12:14 PM

Last updated: Thu 4 Jul 2024, 10:43 AM

Since the fair is a fantastic opportunity for manufacturers of machinery and other suppliers of printing industry to showcase their products and services, it is a costly miss for business operators of the industry to skip the show for any reasons.

The fair draws more importance and attention since it is held once in four years. The printing industry being greatly exposed to the technical advancements that changes the print process systems within an average period of a year, it makes it more interesting to see the vast changes that occurred in the period of 4 years.


As with any other industry of the UAE, the printing industry also has come to terms with frequent changes occuring in the technological world of innovations. This has allowed the industry to compete with high ranking developed countries of the world on quality and services with better edge on pricing. Subsequent to this there is a greater inflow of print work to the UAE which was earlier produced in the country of origin of the products and services.

As UAE is already in to the race of technology competence, any new innovations showcased in Drupa will be of great interest and demand to the business operators of UAE. This suggests the greater influx of visitors from this part of the world to the fair to procure technically advanced machineries for the ever-increasing profile of the printing industry.


A common characteristic of the manufacturers of machinery of technological importance is that they tend to have different versions of products for different levels of markets that are classified on the grounds of geographical position and political importance. In this scenario, the third world and other developing countries are not provided with the opportunities of getting access to the latest innovations in technology but are being served with the technology which already is obsolete with the developed countries. In this context, it draws more importance to attend the fair like Drupa to see the latest innovations in the machinery and systems that can change the way a conventional process of manufacturing is done. Adapting to the changes in the technological advancements, coupled with the availability of highly competitive manpower in this part of the world would place local printing presses in level with their counterparts from the developed countries in offering quality products and services with advantage on pricing.



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