The agreement paves the way for creating the brand The Bank UAE, which brings together the regional knowledge, logistical and client management expertise of World of Events, and the creative and production capabilities of The Bank London. It will provide turnkey events management solutions, crafting powerful, innovative concepts and management services for clients.
Gary Chapman, President Dnata and Associated Companies said: "The Bank UAE will address the current vacuum in the region that is in urgent need of inspired, imaginative and integrated events management solutions. With its spectacular developments in business, trade and tourism and the increasing presence of world-class firms, Dubai and the region as a whole are ripe markets for creative launch campaigns, entertainment, congresses and other events. The Bank UAE will usher in a new era in the industry, rooted in innovation, spanking new themes and a thorough understanding of the culture and philosophy of this market,” said Chapman.
The Bank UAE is a strategic and business alliance, and two experienced creative and production specialists from The Bank London will be part of the new entity to handle business development, account management and successfully produce and implement projects.
Headquartered at the Dnata Travel Centre on Shaikh Zayed Road, The Bank UAE will operate across the Gulf and the Middle East, fashioning concepts for leading corporate firms and governing bodies in bidding for major international events held in the region.
“We are very excited by the enormous potential in the region. The Bank UAE's creative talents are set to have tremendous impact in a market that is developing rapidly and becoming highly sophisticated. We are also proud to be entering this strategic business alliance with World of Events with its infrastructure, reputation, marketing and management talents and regional market expertise, which combined with our own strengths and skills create powerful synergies that will benefit our customers," said Rob Boughton, Director of The Bank London.