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DED launches campaign for DQA

DUBAI - The Department of Economic Development (DED) launched its campaign for the 2004 edition of the Dubai Quality Award (DQA) with a self-assessment workshop aimed at potential applicant companies of the award. The DED also announced that the last date for receiving the complete submission document was September 30, 2004.

More than 150 senior managers and executives from over 75-Dubai-based organisations attended the full-day workshop, to understand the criteria for the DQA and assess their readiness for the same. The workshop also included a detailed presentation on writing a well-organized submission document. "In order to ensure maximum support to businesses wishing to participate in the DQA, the DED is using a proactive approach by providing potential applicants with extensive guidance and co-operation," said Mr Essa Kazim, Co-ordinator General of the DQA and Director General of the Dubai Financial Market (DFM). "I would like to encourage all organisations to take full advantage of these services in order to streamline their approach to the award and the submission document," he added urging companies to participate in the award, with a view to instituting quality and excellence principles within their companies by assessing and enhancing their own strengths.

"It is remarkable that DED has been able to evolve the DQA model to incorporate some of the modern influences from across the world, thereby enabling it to be on par with accepted international quality awards," said Paul Goodstadt Director, Services Ltd UK who conducted the workshop. "Today's workshop was a significant step forward and proved to be an exciting and interactive event."

"Self-Assessment can be used as a first step to participation in the award, because it enables companies to reassess existing strategies and working practices against the DQA criteria, to identify their strengths and areas for improvement," said Goodstadt, "Companies that undergo the holistic organisation-wide self-assessment exercise should carry the process further to prepare the submission document, which can then be submitted for the award," he added.