Customer-driven providers lead car insurance in 2021
Personalisation and transparency are aspects making waves for customer experience in the industry
The power of data
Bottom line: Disrupt or be disrupted
In the UAE, Beema is a trusted, verified, and independent insurance company that is in the present. It is a pioneer with regards to the Pay-per-kilometer policy and is the region's first digital car insurance offering. With respect for customer's time and the era of instant gratification, Beema provides a quote within three minutes and only takes five to finalize a purchase. Constantly innovating, the company served over 20,000 customers in its first year alone, gaining one percent of the market share.
With several industries being disrupted this year, insurance providers should listen to their current and potential customers first and then act. As Beema has done, insurance providers need to make significant efforts to take the lead in putting their customers at the core of their business and create/adapt products based on customers' demands. Adjusting to this swiftly developing atmosphere on their own is essential as, otherwise, competitors will dictate how they change.