Customer comfort key in Volvo's new showroom

Dubai - "The VRE concept is a positive signal of Volvo's commitment to the UAE as well as the brand's bright future in the premium automotive sector," said Emre Karaer, general manager of Volvo Cars Mena.



By Staff Report

Published: Wed 17 Feb 2016, 7:38 PM

 Volvo Cars Mena and Trading Enterprises have inaugurated a new Volvo Retail Experience (VRE) showroom in Mina Zayed, Abu Dhabi.
"The VRE concept is a positive signal of Volvo's commitment to the UAE as well as the brand's bright future in the premium automotive sector," said Emre Karaer, general manager of Volvo Cars Mena.
"Our primary objective is to develop Volvo retailers into a modern and contemporary forum, reflecting the core values of Volvo. VRE stimulates all the senses of our customers providing a desirable experience," added Karaer.
Launched in 2013, 'Volvo Retail Experience' is a new retail concept designed to be universally applied by 2020 at all Volvo dealerships. VRE demonstrates a tastefully-equipped living room that creates an engaging home-like feel in line with the 'designed around you' brand strategy.
The concept aims at enhancing the customers' experience while focusing on design quality and contemporary aesthetics that complement Volvo's loyalty to its Scandinavian heritage.
Building on over 30 years of partnership with Volvo Cars, Mohammed Maktari, managing director of Trading Enterprises, said: "We are pleased to be the first dealership in the GCC to implement VRE in Abu Dhabi. This step validates our commitment towards strengthening the presence of Volvo in the UAE."
- abdulbasit@khaleejtimes.com 


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