In 2021, the company deployed a record Dh2.6 billion in capital investment
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Irfan Khan, Partner at YAAP shared his thoughts on the partnership. "We've seen and been a part of this wave of influencer marketing that has taken the Middle East region by storm in the past few years, Fork Media Group's strategic experience in the region makes them the perfect partner for us to take our offerings to the next level and truly go out there and do some impactful and innovative work."
Fork and YAAP have a combined presence in five countries. Fork Media Group has a diverse portfolio of products and services in tech, advertising and communications. Fork is also the powerhouse behind leading publications like Curly Tales and Mashable India & Middle East amongst many more. YAAP has also worked extensively in the Middle East, having run campaigns for brands like Dubai's Department of Tourism and Commerce Marketing (DTCM), Sadia Chicken, Fitbit, Techno Mobiles and many more in the Middle East & campaigns for the National Payments Corporation of India (NPCI), ITC Hotels, Tata AIA in India.
Sammar Verma, CEO & Founder of Fork Media Group said "Fork's journey in the last seven has been marked by multiple collaborations that have helped us grow inorganically. The partnership with Yaap is strategic & long term as we aim to dominate the space of influencer marketing in the region. Our deep roots in content combined with Yaap's influencer expertise in the region is the perfect mix that makes this partnership exciting and seamless."
The partnership is all set to hit the ground running and has is already in talks with clients to begin their collaborative journey.
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