Concept Media wins bus advertising tender

DUBAI — Concept Media, a provider of creative outdoor solutions, is now the sole media concessionaire for Dubai Municipality bus advertising having recently acquired the tender for the buses that were previously with Emirates Neon.

By A Staff Reporter

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Published: Wed 27 Jul 2005, 10:31 AM

Last updated: Thu 2 Apr 2015, 2:48 PM

As per the contract, Concept Media has been allotted the entire fleet of Dubai Municipality buses that ply the roads of Dubai daily. Covering an estimated 165,000km, making 1,380 stops along 62 routes everyday, buses secure maximum brand exposure, making them reach areas where traditional outdoor advertising is zoned out.

On winning the contract, Aldrin Fernandes, CEO, Concept Group, said, "Earlier bus advertising accounted for a small portion of advertising budgets, but now it is increasingly commanding a larger share. This advertising medium is an outstanding combination of reach and recognition. As a result companies across various industry sectors are coming to recognise this as a vibrant and highly effective medium."

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