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Competitive products move faster in Dubai

DUBAI — Key factors that make up Dubai’s business and industrial scenes give companies the benefit of keeping its prices competitive, as well as delivering products to customers at a faster pace, a top official of SIT Distribution revealed.

Dubai’s mix of world-class infrastructure, business-friendly government, and ease of transportation via air, sea and land contribute greatly to a smoother business operation, marketing manager Cyrus Roche told Khaleej Times in an interview.

“Dubai is the best place to be in. The year-round promotions and festivals, the sunny weather which at times drive people to mall for social engagements, celebrity visits and also their preferred choice of residence makes Dubai ideal for investors, businessmen and tourists alike,” he said. Excerpts from the interview:

What services are you primarily engaged in, and how do you ensure you bring your A-game to clients?

SIT Distribution FZCO is a leading mobility distributor in the Middle East, specialising in wireless data devices and accessories to a broad base of retailers, resellers and industry-specific partners.

We have a channel centric business model and our customers are established retailers, e-tailers, travel retailers, telephone operators and independent retailers. Over the years, we have established a reputation for delivering our promise.

Our client’s prefer working with us because of our expertise and years of experience.

Customers are our core focus and we pay close attention to how our clients’ businesses are doing. We strategise based on our clients’ business needs and growth strategies.

How important is providing customer satisfaction? What effect does this have on business?

The retail industry is extremely competitive and one of the biggest challenges is stock management. Businesses need to stock varied products with varied pricing in a dynamic environment where new products are launched with increased regularity. There is a big threat of losing out on potential customers who will shop elsewhere if the product is unavailable. At the same time, the retailer may not see business profitability in stocking a slow-moving product. This is where we provide solutions to our partners by managing product life cycle, price protection to create effective strategy that is mutually beneficial.

How has business been so far? Were you affected by the recent 
downturn?

As a business entity, we are financially strong and thus flexible in “taking a last-minute change of plan”. As a business partner, this is a very strong value proposition that we bring to the table.

Do you have any expansion plans lined-up?

We are a fast-growing organisation and have robust expansion plans in place. We already have a presence in Saudi Arabia, the UAE, Bahrain, Kuwait and Qatar in terms of regional offices and service centres with plans of opening new offices and service centres across the GCC. — alvin@khaleejtimes.com