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The new company will provide speedy and efficient door-to-door food services backed by a dedicated and specialised staff and a large fleet of refrigerated trucks.
Emdad will offer customers a range of products and services including fresh and frozen meats, seafood, canned and chilled meats, a variety of cheeses, beverages and also disposable and non-disposable crockery and cutlery, paper and packaging products.
The Emdad launch was announced yesterday by Saleh Abdullah Lootah, Co-Op Islami's Assistant General Manager for Operations on the sidelines of the Gulfood 2003 show.
He said: "Co-Op Islami is delighted to introduce yet another initiative that will reflect our commitment to providing the widest range of quality services to our customers. As a customer focused and driven company, we have always been keen to offer an improved and enhanced service to all our customers".
With the launch of Emdad, he said the company can now offer the customers cutting-edge quality of food services and related supplies. He added:"Our expertise and services is backed by more than 20 years of experience in offering a range of appetizing and superior quality of real halal products to customers in the UAE and Gulf. Emdad is a logical extension of our existing and highly successful catering services."
Co-Op Islami was set up by the Dubai Cooperative Society in 1981 to provide genuine halal meat products as per Islamic methods with chicken the first product launched by the company.
The company has also built itself a reputation as a supplier for major restaurant and hotel outlets in the region in addition to its highly successful retail business through major supermarket and other outlets across the Gulf.
After starting with frozen chicken, Co-Op Islami expanded to provide burgers, sausages, kebabs and minced meat. In 1991 the Co-op Islami plant, boasting state-of-the-art technology, was set up in Jebel Ali Free Zone. New machinery has recently been introduced to further enhance production and quality. The company's commitment to quality was recognised when it became the only factory in the UAE to achieve HACCP (Hazard Analysis Critical Control Point) certification in 2001 in addition to receiving the ISO 9001 certification.
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